Marketing

As you may have learned by now, there is no one best way to funnel potential customers and clients to your site. Instead, the best approach is to build a multi-layered strategy that focuses both on offering an inviting and attractive method of attracting visitors and a proven method of managing leads generated once those…

Email marketing can be one of the most effective ways to market your business from both a cost and a speed to ROI standpoint, but doing it right depends on how you set it up. There’s more to it than simply sending a blast or setting up your auto-responders and letting it go. There should…

Email marketing can be one of the most effective ways to market your business from both a cost and a speed to ROI standpoint, but doing it right depends on how you set it up. There’s more to it than simply sending a blast or setting up your auto-responders and letting it go. There should…

My first exposure to tripwires was when I was about five years old. A group of my dad’s friends played a prank on us by toilet papering our house. As we went out to inspect the front lawn, I remember my dad yelling at me to STOP immediately. He noticed a clear fishing line strung…

Now that you understand the importance of capturing leads on your site from advertising, social media, and other marketing efforts, it’s time to dig in deeper on fixing your funnel. This next topic is one that isn’t very fun. It entails the nitty-gritty tracking of leads and making sure those that handle the leads are…