The Blog

“Don’t Sell the Drill, Sell the Hole” (Janette Gleason Interview Part 3)

Once upon a time somebody explained the concept of selling benefits and not features by saying that people don’t by drills, they buy the holes that the drill produces. I can’t say that I really understood the concept then, in fact I think I probably shrugged it off as a really weird analogy from someone…

PlusThis at Infusionsoft

Sixth Division headed down to Infusionsoft last week to knock out some PlusThis training. For those of you who aren’t familiar with PlusThis, it’s basically a library of add-ons that allow you to do more with Infusionsoft. Co-Founder, Dave Lee, and Our Web App Developer, Todd, led the training, and got the Infusionsoft team just…

Generating Buzz with Live Events – (Janette Gleason Interview Part 2)

Live events are cool  I really like how Joe and Janette used a live event to generate buzz and capture leads. Typically when we hear the phrase “live event” we start thinking of a training course, or a conference, or some type of multi-day seminar. I can’t imagine that when most of us hear “live…

Making Time For Infusionsoft In Your Business – (Janette Gleason Interview Part 1)

 A journey of a thousand miles begins with a single step Sometimes getting Infusionsoft implemented in your business can seem like a journey of a thousand miles. And that’s probably pretty accurate. When you think about all the different aspects of your business that could be automated, and then you layer on top of that…

Racing Fun

Go Karts or Slow Karts? The Sixth Division crew decided to have some fun at Octane Raceway in Phoenix, and things got a little bit competitive. Before we headed over to the track, we came up with a great idea. We were in the middle of running a contest where we were giving away 25k…

Hangin’ with Brian Henry (Park Transfer)

Hangin’ with Brian [divider type=”line”] Despite his hometown getting hit with some crazy weather while he was away, everything seemed to go pretty smoothly during Brian Henry’s makeover at the Sixth Division HQ in Chandler, AZ. In between enjoying some Rubios and In-N-Out (oh, and getting stuff done, too), I was able to snap a…

InfusionCon Recap…

InfusionCon Recap As most of you know, InfusionCon was last week.  It was held at the Westin Kierland Resort in beautiful (and sunny) Scottsdale, AZ.  And, as always, it was pretty awesome.   Most of the Sixth Division crew spent their time rockin’ the booth, chatting with fellow Infusionsoft users, and having fun. King Corey…

Creating A Customized Message With Ultimate Marketer Andy Mackensen

I had the chance to sit down with internet marketing specialist Andy Mackensen. During our interview he laid out the following  four-pronged approach to potentially converting more prospects: 1. One Hour a Day in Infusionsoft I LOVE this idea. Reminds me of the tortoise and the hare (and we all know how that turned out).…

Ultimate Marketer Jermaine Griggs on Gaining & Retaining Prospects

Recently I had the chance to sit down with Ultimate Marketer winner at InfusionCon 2011 Jermaine Griggs. Here’s a list of some of my key takeaways from the interview. Ask questions to get to know your prospects and customers Jermaine is a master of this. On every form I saw, there was 1 or 2…

Three ‘Must-Have’ Marketing Campaigns

As part of your overall sales and marketing funnel, there are three absolutely critical, must-have campaigns. In my experience as an Infusionsoft Consultant  I’ve worked with thousands of businesses over the years; the most successful ones have these campaigns as a bare minimum.  I’ll also confess that the highly successful businesses have taken extreme care…