The Blog

The Power of Copywriting

The power of copywriting is undeniable. Whether it is web advertising, writing ads or providing quality content, good copy can dramatically improve the success of your business because good copy brings visitors. In fact, it is good copy that brings people back to your site. Offering free reports or advisories only goes so far. What…

Ultimate Marketer Forrest Walden On Keys To Entrepreneurship

Killer Marketing Tools

As you may have learned by now, there is no one best way to funnel potential customers and clients to your site. Instead, the best approach is to build a multi-layered strategy that focuses both on offering an inviting and attractive method of attracting visitors and a proven method of managing leads generated once those…

Partners, Affiliates & Joint Ventures

Email marketing can be one of the most effective ways to market your business from both a cost and a speed to ROI standpoint, but doing it right depends on how you set it up. There’s more to it than simply sending a blast or setting up your auto-responders and letting it go. There should…

Email Marketing & Achieving ROI

Email marketing can be one of the most effective ways to market your business from both a cost and a speed to ROI standpoint, but doing it right depends on how you set it up. There’s more to it than simply sending a blast or setting up your auto-responders and letting it go. There should…

Goldman Sachs Poured $54M Into Infusionsoft. Why?

Anyone else amazed about the announcement yesterday that Infusionsoft landed a huge ($54 million) capital investment? If you’re an Infusionsoft employee, shareholder, customer, partner, or prospect… or involved in the marketing automation space in any way, you should be off-the-hook excited about the news. Here’s my take on why… Infusionsoft didn’t need the money. They…

Tripwire Marketing

My first exposure to tripwires was when I was about five years old. A group of my dad’s friends played a prank on us by toilet papering our house. As we went out to inspect the front lawn, I remember my dad yelling at me to STOP immediately. He noticed a clear fishing line strung…

Lead Tracking and Accountability

Now that you understand the importance of capturing leads on your site from advertising, social media, and other marketing efforts, it’s time to dig in deeper on fixing your funnel. This next topic is one that isn’t very fun. It entails the nitty-gritty tracking of leads and making sure those that handle the leads are…

Online Lead Capture

The ability to capture leads on your website is fundamental to solid marketing and sales funnel. Without online lead capture, a large percentage of your advertising investment is being wasted. If you’re not capturing leads on your site or aren’t capturing enough leads, close your door, mute your phone, and take some notes… Three Primary Types…

Group Events

Adding a Personal Touch to Generate Paying Customers So you’ve done everything right when it comes to funneling visitors to your site. Now, how do you begin creating long-term relationships in which those visitors see you as THE solution provider for their particular need? One sure way to develop that atmosphere is by personalizing your…